The aim of Sirius Consulting is to assist entrepreneurs to get their company started, develop it and finally ensure a successful exit in 3-7 years. As management consultants and business advisers we have learnt a few things on what is important on the bumpy road to success. Our way of working, our beliefs and business concept are based on this experience.

What makes an entrepreneur successful?

We have no direct answers to hand out to you, but hard work is always part of it. We also believe it is crucial that the entrepreneur, from the very first beginning in the start-up phase:

• Understands the true customer value of his proposal, rather than focuses blindly on the technology or invention
• Has the right team to trust and rely on
• Envisions a balanced ownership structure and a professional board, sharing the same goals and visions about growth and a future exit
• Is prepared to sacrifice what it takes to put up his own share of the start-up capital and hard work

What else should she/he focus on?

Below are some additional lessons we have learnt:

• Pay attention to people management – in business it is the people who make the result and this holds true for the owners, the board and the management team alike
• Plan for attending to conflicts – they are inevitable
• Work closely with the customers from the very beginning – your aim is to deliver value to the customers
• Be prepared for changes in the original business idea – it will develop as you learn more about the customers’ needs
• Ensure the timing for the subsequent financing rounds is good – there will probably be several of them and if you dilute too much of your ownership in the beginning there will be little left in the end game

How do we work with the entrepreneur?

Sirius Consulting earns its share on the same premises as the entrepreneur, we call it “sweat equity”:

• We invest capital and knowhow, and consider the latter of particular importance
• We are prepared to work hard at start up to get the company off the ground and to ensure a fast value growth track
• We assume higher risk taking than traditional investment companies
• We expect 3-10 % ownership at equal valuation as the founders
• We expect an exit in 3-7 years, at fair terms